As part of our rolling magazine relay approach the team at one of my newsagencies moved several magazine categories earlier this week including craft titles so they are next to weeklies – to where AWW and our English magazines used to be located.
Craft titles have been doing well for us and it was felt that this change could boost sales further. I’m all for change, especially with magazine layout. There is no golden rule for placement other than to tune layout so that category adjacencies are appropriate to your shoppers.
As with any change we’ll watch sales and adjust as necessary.
For more information on doing a magazine relay see: How to do a magazine relay in your newsagency.