A blog on issues affecting Australia's newsagents, media and small business generally. More ...

I don’t want to promote newspaper subscriptions

I wasn’t surprised to see the newsagent ripping off the home delivery stickers from the masthead of The Australian newspaper yesterday. As a retail-only newsagency the business makes nothing from migrating a customer from over the counter to home delivery so why promote it on product they sell? While there could be an argument that they are only an agent, a smarter approach from the publisher would be to commercial engage with the retail-only business.

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Newspaper distribution

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