Products in a typical newsagency offer excellent customer education opportunities. Leverage these by running an in-store education event with a local expert and get better known as the go to retailer for these items.
Consider an education day or evening on these topics:
- Knitting.
- Quilting.
- Papercraft.
- Balloon displays.
- Dog or cat care.
- Fine dining in your home.
- Spring garden tips.
- Better handwriting.
- Choosing perfect words for your cards.
- Hair styling tips.
- How to make your wedding memorable in a good way.
- The best travel destinations.
- Learn how to di Sudoku and make your brain healthier.
- Understanding tattoo art.
This list is just a start. I have suggested topics for which you could enlist support from a local business to help run and promote your training. I am sure that appropriate suppliers could connect with you on this project too.
The right education event promoted well enough in advance should introduce your business to new customers. It should also broaden your network of business contacts.
I’d suggest you plan the education sessions in advance and consider one a quarter in the first year. Maybe host two in a day. One in the afternoon and one in the evening. At least give people timing options. Keep the session brief and if space is an issue hand out tickets. Have giveaways and handouts. Make it worth the while of those who attend.
Every newsagency could offer educational events.