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Discounted crossword magazine titles

I was in Cairns yesterday and noticed this display if discounted crossword titles at the newsagency at the airport. This offer of Puzzler titles mirrors the Bauer discount magazine deals that are prevalent in transit newsagency locations.

While the publisher argument will be that selling on price gets shoppers buying more, I see it as the publisher not backing better content than competitor products and that they are out of ideas for improving the product.

I can understand a few cents difference in cover price but some of these bagged and bundled magazine deals are so steep they educate the shopper to not pay full price for these titres elsewhere and, I suggest, therefore not value these titles as they once would.

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magazines

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