No matter whether you are selling products at full price or discounting them you need to sell them. This means you need to merchandise them so the offer is compelling, easy to shop and appealing enough to attract browsers. This is especially true for products of style – such as the Top Model range.
The photo is from a newsagency I visited a couple of weeks ago. I’ve faded the edges and made it black and white so the source is not obvious since I am using the image only to illustrate my point and not finger the business.
If I was discounting a premium line like Top Model, which I am not, I’d do a bundled deal like buy three for two or even two for one or something along those lines. A % off discount and stock dumped in crappy old dump bins disrespects the Top Model range and the business its in front of.
If something is not selling in your store you have to first off look at your own contributions to causing this situation. Just as we create our own success, we often create our own failure.