I like this promotion of mentos with Woman’s Day I saw recently. It’s not promoting discount magazines like the buy 3 and buy 2 packs we’re seeing too much of. Pitching two products from different categories in a bundled offer is a good way to drive sales of both items.
Have a look at in style mag ,normally $8 something this week 12.95 with a gift , good way to loose sales
I bet it works. Has before.
Shaun’s,
While such a promo could hurt some titles I don’t think it will with InStyle. Their pitch isn’t a budget or value one so their readers are probably not buying on price. It’s a fashion magazine so one might reasonably expect that a gift, even if it costs a few dollars, has great value to its target market.