We have placed the latest issue of InStyle magazine out so that the Napoleon Perdis make-up gifts with purchase are on show and easily seen with the magazine cover. This placement is much better than folding the gists back so they are hidden behind the magazine. While our placement takes up more space, I’m sure it will pay for itself. I am confident the gifts will drive sales and that there will be no push back on price.
We have started doing that as well ,it seems silly to hide the item that may get a sale over the line.And yes space is always going to be an issue. Customer saw it this morning and said what a great add on this was and as well as purchasing she was goiing on facebook to tell her friends