We have the floor display unit from Pacific Magazines with Better Homes and Gardens, and the BHG Christmas plus New Idea Christmas located in the card aisle. This is the main traffic thoroughfare in the newsagency as shoppers use it to browse cards and to head to newspapers and magazines. This display unit is currently the first magazine offer they confront. It’s less than three metres into the store.
We have each title in two other locations and will maintain this for the next couple of weeks which Christmas food and party themed magazines sell best in this period. We pocket count what we put into the floor unit so we can measure its success. It’s working a treat.
We will use this floor unit right up to Christmas though to promote other Christmas-themed Pacific titles. But we will move it weekly!