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Magazine/ newspaper bundle in NZ supermarkets

Check out the magazine / newspaper bundle offer at Countdown outlets in New Zealand. Buy a New Zealanad Herald, Weekend Herald or Herald on Sunday and NZ Women’s Weekly, New Idea or That’s Life for a bundle price of $5.00.

This is interesting in that it leverages newspaper traffic for these magazine titles and vice versa. Given that it is retail brand specific I’d not like to see anything like this in Australia as it would only serve to move even more magazine and newspaper traffic from the newsagency channel to supermarkets and nothing good will come from that.

The New Zealand marketplace is quite different to Australia. While it has the Paper Plus group it does not have the independent newsagency retail network we have.

Countdown is owned by a subsidiary of Wioolworths Australia.

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magazines

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