I love the Jackie Kennedy cover on the latest AWW. We’re featuring it off-location with the full cover on show, at the counter as well as in waterfall locations in each of my newsagencies.
I love the handling of the masthead – the yellow stands out. I also love that even in old magazine pockets this issue looks excellent. I expect it to sell well.
This is one of the best AWW covers they done in ages.
A great photo of a beutiful woman, and pink and yellow, such a bright colour combination.
I am sure it will be a great seller, but why only 1 poster? Such a shame, when I saw the magazine my first thought was what a great display we will do.
Every other issue I get a giant poster, several small and A4 posters, but this time only one.
Are they cost cutting?
I agree Jenny. Lack of collateral for the on-sale appalling.
Last month’s AWW (Princess Mary on cover) was a sell thru for us (SBR replenishment actually worked for the first time as a bundle of 15 arrived when I only had 2 left in the shop so they can do it properly when they so desire).
It is the first time for a long time that the magazine has sold so well and I agree that this month has a lovely cover.
However, having said that – my sales traditionally go down in WOMEN’S mags at this time of the year BECAUSE WE ARE SO BUSY WE DON’T HAVE TIME FOR MAGS. I have said this for many years and yet we get excess mags and huge increments in quantities with NO JUSTIFICATION.
Wasn’t it nice to see a “real” photo of Jackie O with no airbrushing etc. You can
see her freckles – very refreshing and has been commented on in my shop.
Talking about mags (and diaries) has anyone got Donna Hay and Delicious diaries in this year??? I haven’t seen any.
Have I missed a firm sale offer?