I noticed more schools and community groups engaged in Halloween events this year – like Spooky Night – Ghosts of Abbotsford Past being run by Abbotsford Primary School. This is the type of event a newsagency could support as part of their Halloween marketing campaign. It’s a good way to support the school and tie in with what your business sells. My experience is that schools welcome support.
Newsagents planning on embracing Halloween next year should reach out to local schools around now and negotiate an exclusive promotion / sponsorship arrangement. The dollars don’t have to be high. Indeed, support could be in the form of an art project.
It’s small marketing projects like this that can be far more beneficial than one large campaign when everyone else is running campaigns.