This is the current window display at the Kikki K store in the Qantas terminal at Sydney airport. I love it, especially how they have framed the window and so boldly connected it with Christmas and made the products the hero. This framing draws your attention. Plenty of people stopped to have a look when I was there this week.
Newsagents with glass windows could do something like this, framing the window to focus more attention on what’s being promoted.