A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Excellent sales for workout magazine

magsworkoutsWe achieved a 71% sell-though in four weeks for the Complete Guide to Home Workouts magbook. We supported the title by placing it next to Men’s Health and ensuring the full cover was on show. It’s in the niche space, where we have a difference from the submarket magazine range, that we can most easily drive magazine sales.

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