With the newsagency full to capacity for more stock arriving this week I bit the bullet yesterday and removed the first of two magazine units. I’d been thinking about the move for some time and how it could be done without cutting the number of magazine titles carries. So, yesterday was the first of a two step process. This first photo shows the space reclaimed by removing the first of two free-standing 70 magazine pocket units. This reclaimed space will be used for gifts / toys / plush.
This photo shows the new home for crosswords, entertainment, travel and kids titles. The crosswords are facing the entrance to the plush aisle you can see in the first photo of this post. These titles are now in the same aisle as newspapers. Crosswords will now be seen by every newspaper customer. This move is part of a series of moves to drive greater value from newspaper customers. You can see that we have used new collateral provided by Lovatts to anchor their titles.
This photo shows the new home of top welling women’s monthlies at the entrance on the left. This whole aisle will be relayed in the next couple of days once we remove the second fixture. With crosswords moved from this site we had more space to play with and so have given more attention to frankie, yen, Peppermint and other titles for the younger female shopper.
These are all conscious choices I have made, respecting key product categories that define a newsagency like newspapers and magazines while working to relay floorspace allocation to drive shopper visit efficiency (value) and to continue to improve the overall gross profit of the business.
We should never look at the layout of our businesses as done. Constant change is good for us and our customers.