I was talking with a newsagent last week about the larger format gift card stands at Australia Post and other retailers. While I think we need to be in the space, each of us needs to do so in a way that is appropriate to our own business. For example, this small footprint stand from Blackhawk works for me – I can move it around and it holds enough top-selling cards to cover several demographic needs.
Click on the image to see a larger version – in particular the cards on this side of the stand as we selected them for a younger demographic.
Note: As I noted last year, Blackhawk is not open until feb. 3 for reorders. Newsagency can get pretty much anything they want from Blackhawk through Touch Networks.