The Coles supermarket a few metres opposite my newsagency has this excellent floor display unit promoting Yours magazine from Bauer Media.
It’s been suggested to me that Coles is being paid a fee by Bauer for the placement of this unit. Regardless, the display unit gives Coles a competitive advantage over my newsagency, it reinforces Coles as a more relevant and engaged popular magazine destination than the competitor newsagency.
Every time publishers favour Coles or Woolworths with a better display unit or a better offer they help show off these businesses as being better than us.
Every customer who switches their regular magazine purchase from a newsagency to a Coles or Woolworths is dilutes the viability of our channel as magazine retailers. Take this out a few years and what do newsagencies look like without magazines? Dead.
The next time a publisher representative considers a promotion, focus on newsagents. We are more likely to invest something of ourselves in your promotion whereas our much competitors will only give you what you pay for.
Are magazine publishers and distributors listening?
My sales of Yours have been disappointing. I would have willingly displayed a stand promoting Yours – free of charge.
Issue #1 was good. Bauer is reported as claiming in excess of 100,000. The test will be with sustained sales without hurting existing titles.
14 Of 44 sold so far .
Edition 1 I sold 51 out of 90. Edition 2 so far I have sold 15 out of 90.
With the two week on-sale we need to wait to Thursday next week.
First issue 4 sold out of 10. Wife says articles are better than some other competitors.
It peeves me that we are the second tier to coles for the launch of YOURS magazine. 3 doors away they have buckets of copies clearly marketed in a great outpost – we got 10 copies and a merchandiser arrived to “merchandise” them and we’d sold out.
Has anyone tried to put shortages on netonline this morning.
The shortages button works but there is nothing there for today. Do we have to ring them now ?????
I HATE UNNECESSARY CHANGE!!!!!!