Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tapping into Kylie interest

Mark Fletcher
April 26th, 2014 · No Comments

kyliemagsWe have made sure to place TV Week and New Idea Jumbo Puzzler next to each other to leverage the Kylie Minogue covers of each title. This placement sets up to sell both titles together. It’s small moves like this that help us sell more magazines than being average would usually achieve. Supermarkets ands other national retailer outlets would not respond to magazine covers in this way.


Category: magazines

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