Issue 151 of Wellbeing magazine, on sale tomorrow, marks the 30th anniversary of the launch of this terrific Australian title.
Wellbeing is a beacon brand title in the health section, a title we place to draw attention to a section because the brand itself is so well known.
The 30th anniversary issue has a stunning gold-foil cover. The publisher sent me a pre-release copy and it looks better in person than in this photo.
The anniversary is an excellent reason to place this issue of Wellbeing in prime position in your health section as well as in a secondary location – showing it off to shoppers who would otherwise not browse the title.
If Wellbeing was 30 in 2014 that means it’s 32 now but was only 25 when the “Wellbeing Weight 2009” redistribution I received today was first printed. Nothing on the cover to give it away but every page inside is dated 2009 and the copyright is 2008. Second time in the last couple of months Universal Magazines have dumped this crap on us and It’s embarrassing if you dont catch it and a customer points out the 7 year old magazine to you.
Shame on Universal Magazines for sending this and shame on Gotch for allowing this to be distributed. We deserve more respect. So much for the supposed code of conduct.
If you’ve got a few minutes to spare I’d recommend a look at your Wellbeing 2009 as it contains some interesting predictions. Did you know the W.H.O. have estimated that by 2010 75.7% of Australia men and 66.5% of Australian women will be overweight or obese? Or even further into the future if you “fast forward” to 2015 W.H.O. predict about 2.3 billion adult across the globe will be overweight or obese.
I just wish I could “fast forward” to 2015 and see if their correct.
And 6 months later I get sent it again! Wellbeing must have shedloads of old stock because if their reprinting this magazine without doing anything to update it thats just pure stupidity.
I dont know why they send it to me when I’m just going top it and dump it. If anyone from Universal Magazines reads this do us all a favour dispose of it yourself and cut out the middleman because this magazine is very old and very out of date.