Check out the photo of a sign in front of a local butcher a friend posted on Facebook yesterday. I love the direct and feisty words of this butcher who is making a plea for locals to support their small business and not the big supermarket.
With tougher competition from the supermarket dopily newsagents could engage in a campaign like this – educating shoppers about how Coles and Woolworths are taking business from us and highlighting what shoppers could miss if they ultimately win and see more small business newsagents and other local businesses closed.
We can’t stand by and do nothing. Like this butcher, we need to educate our customers with passion.
Agreed we need to educate them. But I think a lot of them already know the duopoly is dangerous. People will still support the duopoly if the offer is right and the prices seem good. To combat them I reckon we need to offer the same perceived deals, offers, prices. PPL say they want to support local etc but not many of them actually do it! We must offer our usp, our deal something they want. No one will help us unless they see our deal is good.
I have a sign out side which says
“Support the little guy. Every newspaper magazine and phone recharge is important to us. Thankyou”
I get a lot of favourable comment including ” Wheres the little guy who needs support?” Unfortunately my waist line and backside is the butt of this joke. No pun intended.