Pacific Magazines through their Nexus program is running a $5,000 shopping spree competition starting Monday. These short-burst easily understood promotions work well.
My goal in getting behind this is to build the database that supports my shop through Nexus emails and text messages.
We did some planning today on how to make the most of the launch next week: the floor display unit will be at the front of the store, we will use collateral in front of each major title that is part of the promotion and have a pitch with at least one Pacific title with newspapers – our top three traffic locations will be covered.
For us it’s not about pretty displays – it’s about key location tactical engagement.