Click on the image to see in detail what NZ lottery retailers are required to install in terms of a fit out and external marketing.
Externally, there is stick on signage and inside, there is inexpensive signage at the sales locations.
One retailer I spoke with today said they spent less than $3.000 on their corporate image.
A thought I had yesterday, we have customers on a daily basis wanting to check or buy lotto products from us and we are NOT a lotto outlet. We have no lotto signage, equipment or advertising of any kind so……………how important is an expensive fit out to lotto customers???
Just as I hit the send button a customer asked “do you do tattslotto” ……….
Brendan, I absolutely agree, today I have had 3 people come in for stamps:
Customer 1 “Do you have stamps?”
Me “No sorry there is a post office on the corner”
Customer 1 “Oh I didnt even know we had a post office here”
Customer 2 “I’ll have a 70c stamp”
Me ” I don’t sell stamps sorry but there is a post office on the corner.”
Customer 2 “Aren’t you a newsagent, all newsagents sell stamps.”
Customer 3 “Can I have an international stamp”
Me ” I’m sorry I don’t sell stamps but there is a post office on the corner”
Customer 3 “I thought this was the post office”
Most people dont pay any attention to whats around them and the biggest sign in the world wont help.