Another different feature in a hotel I saw last week was a free book exchange, a service whereby you can borrow a book or leave a book behind and take another.
For regular travellers this is a very cool service and not something I;d expect to see in a hotel where you are usually charged for every extra they can get you for.
Seeing the free book exchange changed by view of this hotel – The Diplomat in Canberra. It left me thinking about free services we could provide to get customers thinking of us differently – beyond the obvious idea of a free book exchange.
How we see our businesses and therefore his our customers see our businesses has to change otherwise we are not seen as moving with the times.
We are being confronted with more and more niche businesses chipping away at our core and unless we chip away at ourselves our relevance will fade to nothing.
Can you swap an Ipad with the book you are reading for another Ipad with another book on it?