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Brilliant window display in Launceston

birchalls-jigsawCheck out the terrific window display at Birchalls in downtown Launceston. It speaks to range, fun and service. Jigsaw shoppers would feel they could find whatever they want. It’s an excellent example of how to use your window to attract shoppers.

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visual merchandising

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  1. Hamish

    Good on Birchalls for promoting a product like Jigsaws and for dedicating a whole (and clean) window for the purpose of display.
    I hope they see a level of success from it that makes them want to invest further in their most important real estate.

    To be honest the display lacks in composition, negative space, balance and natural eye-lines but is definitely brilliant when compared to the average faded phone card rate poster explosion you see on so many newsagent windows.

    Let the product talk.

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