A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging International Traveller

COVER no barcode_IT 13Newsagents would have received a boost in supply for the latest issue of International Traveller last week. This is a special edition, it should achieve a 15% or more sales boost based on past experience – hence the bump in supply. We have International Traveller placed with Australian Traveller next to women’s magazines – since women make most of the travel decisions.

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