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N branding on How Your Body Works TVC irrelevant

The N branding on the How Your Body Works TV commercial currently running is irrelevant. The N is used by few newsagents. I’d guess than under 10% of retail newsagents use it in their branding. The N stands for nothing. Indeed it can’t stand for anything as there are no disciplines around its use.

It’s a waste of money the publishers using the N in their advertising. It will do nothing for sales of this part series.

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