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The gift damaging the magazine

magcrushWe’re seeing damage to copies of Take 5 today because of how it was packaged with the lipstick gift.  The weight and the size of the lipstick caused damage in shipping.

The other problem is the magazine is not strong enough to hold the lipstick – it’s pulled forward.

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  1. David

    Totally agree!. It’s great to have a tip on but not to the detriment of the product. It was nearly impossible to pack for the subs without damage and looks shocking flat or on the fixture…. really sad.

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  2. Wally

    Yep it meant less faces for the product on the shelf and more out of sight under the counter. FREE gift increases sales I think not and I would be interested to know how many extra sales we get for the trouble and infact if it outsells That Life

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  3. Wally

    How many did you sell with the free gift.
    Thats Life sold “14” and Take 5 “9”

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