Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tapping into the selfie craze shows the value of being aware of trends

Mark Fletcher
September 26th, 2014 · No Comments

selfieWith selfies so much in the news, newsagents have had an opportunity. Earlier this week News Corp. ran a story about using a Selfie Stick for this. Newsagents have had access for some time. I know newsXpress has been promoting it to members. The product in the photo is from newsagency supplier Last Diary Company Рall newsagents have access to this.

If you are thinking about selling this selfie stick you are coming to it late in the day. You need to work on being more engaged with trends through which you can drive more traffic and sales.

This is what proactive newsagents are doing Рresponding to trends  through which they can broaden the relevance and appeal of their business.

Yes, it’s hard work being ever-vigilant looking for trends and opportunities. But it’s part of what being a retailer today is all about. Thanks to social media and mobile technology our world is moving faster than ever and the time gap for leveraging trend opportunities is shorter.

We need to be connected and aware of trends and linked with others who can guide us on trends. There is money to be made by being an early adopter. This Selfie Stick is a good example.



Category: Newsagency opportunities

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