Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Think before you place product in retail

Mark Fletcher
September 30th, 2014 · No Comments

adjacenciesProduct adjacencies are vital in retail. Get it right and you can drive excellent incremental business. In addition to ensuring that products placed next to each other speak to the same shopper, you need to ensure that the products are safe or at least feel safe together. That’s not the case with this placement of peanut butter next to fly and mosquito killer. While not actually harmful given the packaging, it feels as if it could be harmful and that’s enough for me. I’d not buy the peanut butter from here.


Category: retail · Tactical display · visual merchandising

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