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Exclusive pricing for magazines in the UK

magsxcltescoIn the UK over the last couple of days I have seen several examples of exclusive pricing of magazines for supermarkets. In the photo are two examples: InStyle and Cosmopolitan – the mini version in each case. The publishers have printed on the cover EXCLUSIVE TO TESCO. This is disappointing to see as it’s a hard position from which to retreat. It also does not make sense for publishers have favourite retail channels.

Kind of related: the Tesco share price has fallen to an 11 year low on the back of poor performance. Investment sage Warren Buffet was moved to say his investment in the company was a huge mistake.

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