A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging the exclusive Better Homes and Gardens opportunity

nexustinOnly members of the nexus marketing program from Pacific Magazines will have this terrific gift with purchase of Better Homes and Gardens which goes on sale tomorrow. Since we compete directly with two major supermarkets in the centre we are embracing the opportunity of exclusivity with a range of promotions – to show our offer as different.

Kudos to Pacific Magazines for this exclusivity, excellent forward notice to newsagents, a fantastic video on how to assemble the stand, investing in marketing to drive traffic to our stores and the cash on offer to reward newsagent engagement. The video is especially useful – other suppliers should take note.

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  1. Murray

    Mark,
    Have you seen how thick they are ? ( 60mm ) Great gift but will be a nightmare to stack on the shelf. We got 1 pallet of them too

    2 likes

  2. Cameron

    Got the xmas one. It’s 11mm thick. It looks and feels beautiful. Bauer certainly had to do something. I’ve really been struggling to sell their cookbooks.

    0 likes

  3. Cameron

    oops wrong thread

    0 likes

  4. shauns

    Fit about 12 on the stand provided ,one in the normal shelf spot ,about 6 on the flat stack .Going to have to keep an eye on stock I feel they will s3ell out this time round

    1 likes

  5. jenny

    Great tins! So good to have something decent that the supermarket doesn’t have, think we will sell out.

    2 likes

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