I missed the SMH article – Supermarkets major players in magazine market with readers hungry for free food content – when it was published two weeks ago. It looks at an important competitor to magazines we sell and offers telling statistics:
The figures mirror Roy Morgan Research, which said Coles Magazine was the best-read magazine in the year to June, with 2.9 million readers per average issue, while readership of Fresh was up 30 per cent year-on-year to 2.2 million.