Check out the report in The Courier Mail on Saturday saying it was the only newspaper to report an increase in the latest audit.
The Gympie Times reported a similar feat.
Is someone not telling the truth? Both of these reports cannot be right.
We are supposed to be able to trust newspapers!
Mumbrella reports the Monday to Friday edition of the Courier Mail dropping 5.5%.
Toowoomba Chronicle up 12,000 a day mon to fri (22%). Saturday up 7,000 (12%). These are readership figures and are website,print and mobile. No joy here for newsagents or hard copy advertisers.
Readership is quite a different measure. The two reports in the post are circulation claims.