A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Placement challenges when you have an extra title

magsbauerextraThis photo shows how one newsagent has placed the Yours / Woman’s Day discount bundle from Bauer. You can’t see the Yours masthead. Only the discount pitch is clear but that covers the magazine in the next pocket above. Maybe I am missing something – I don’t see how these discount bags work in newsagencies where space is limited and we are not paid to allocate it.

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Bagged magazines

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