We are seeing good early Christmas card sales from our placement of cardboard units on the lease line at the front of the shop. We are using the interactive and premium cards to attract shoppers as they are seen as a point of difference to the usual.
The stands are not moved in an out – this is important as it maintains their structural integrity.
We use the cardboard units as I don’t want to take cards off the wall for seasons as that costs sales of those cards taken down. Indeed, that was a valuable lesson to learn years ago.
Sales are good. I think we’re in for a good Christmas.
November up 8% on last year with cards leading the way.