Check out the structured approach to pitching key product categories as used by WH Smith at one of their Sydney newsagency outlets.
It’s compact, focussed and carefully thought out – look at the fixtures, the shelf cards used in front of products to explain and promote them and the selection of products. It’s a complete story designed to maximise the basket.
This is what we will be competing with more as petrol and convenience outlets get stronger in traditional everyday newsagency categories and as WH Smith expands their newsagency footprint in Australia as I expect them to.
In posting the photo I am trying to encourage newsagents in everyday newsagency businesses, by this I mean more in traditional newsagency model, to take a more corporate and proactive approach to counter space allocation so that you are better prepared to compete in-store with these new operators in our channel.
While I could write about the whole shop, the counter is the core of retail activity and a goo place to start in considering how you might change your newsagents to compete with the changes emerging in our space.