A blog on issues affecting Australia's newsagents, media and small business generally.

Ideal gift with purchase from Your Garden

gwpmagsThe latest issue of Your Garden magazine comes with a perfect gift with this title: seeds with a Jiffy planting pod. With the low frequency of Your Garden we find we have to chase customers – hence our placement with newspapers, weekly magazines as well as with garden magazines for the first couple of weeks of the on-sale. The extra locations work.

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  1. Steve

    Mark is the add-on seed and jiffy pot exclusive to a particular marketing group, region or something that you know of? Once again I’ve missed out for whatever reason.

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  2. Mark Fletcher

    Steve I think it’s a Pacific Magazines nexus thing – around 1,000 newsagents.

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  3. Steve

    Ive been a nexus member for a couple of months now thanks to them now including sales of 7West Media newspapers in the program. Probably not long enough to have been counted when the promotion was being put together.

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  4. Mark Fletcher

    Steve I’d ask the question of them.

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