The five pockets allocated to the dive different covers of Dolly had not worked. We sold one copy in a week – making the space allocation uneconomic. But before I reduced the space allocation I checked online and found that the Niall cover was in short supply. A couple of social media engagements later and two copies were sold and more 1D fans were talking about my shop. Sure it took a bit of time but, hey, I sold two more copies of the magazine and found some new customers along the way.