We’re enjoying good gift card sales with tactical placement of a gift card stand next to magazines. We are careful in the placement of cards on the stand – matching cards to the shopper most likely to be in this part of the business. Gift card sales are excellent this year and while our margin is slim, for a no inventory cost product it’s better than bus tickets and lotteries, way better.
Mark who do you get them from
Touch Networks. Better than ePay.
This sounds great Mark. Can you give an indication of what you make from these. It would be great if lotto didn’t play such a dominant role in my business.
It varies Gary but close to 6%. No fixture requirement, no stock, no additional IT.