My software company received a note from Pacific Magazines recently promoting advertising in Total Girl and K-Zone. The pack was sent to all companies that exhibited at the recent Toy Fair in Melbourne – as I software company had.
I like the pitch from Pacific even though it was not relevant to a software company as it provided insight to how they solicit advertising. I’d been at Toy Fair as a newsagent, buying, meeting suppliers. The note from Pacific got me taking more notice of suppliers who support the magazines we sell in the newsagency. It reinforced the relationship between publisher, supplier and newsagent.
In our toy departments we have products from suppliers who advertise. I am sure we can find other product connections between magazines and other departments. Looking for these in the pages of magazines we sell =can enhance the relationship we have with magazines.
If you are contemplating similar products from different suppliers and one advertises in magazines you sell while the other does not there you have additional information with which to make your buying decision.