A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Here’s why the MPA magazine trial fails

magscI took this photo yesterday in a regional town at the entrance to a national brand convenience store. They can fit close to 70 titles in their magazine fixture. If you look at the top 70 titles in Australia they would account for probably more than half of all magazine sales. This c-store could, with current arrangements and a direct account, control what they get. The newsagent a few doors away with more magazines available, cannot. The newsagent is disadvantaged – now and in the MPA trial world. This is one of many unfair differences in the supply model. It is something the ANF should have considered before supporting the MPA trial. It is something the MPA ought to have more thoroughly considered prior to investing so much time in their trial.

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magazine distribution

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