I know I shouldn’t have but I did get pleasure from this placement I saw at a Coles supermarket Wednesday. They covered Inside Out with Clean Eating with a cover shot of Pete Evans the controversial paleo diet promoter. I like that Inside Out is covered as this title is $2.00 less in Coles than elsewhere. I also like the dumb placement – pitching paleo food next to Barbie magazine. Some would say such an adjacency makes absolute sense.
When will magazine publishers realise that supermarkets don;t care about professionally managing magazines?