Fairfax published a profile recently on niche magazines titles and MagNation, a speciality magazine retail business which is 10 years. While it is a good story and supportive of print magazines, the article fails to acknowledge that many newsagents actively support niche titles.
One reason our channel does not support more is because of the barriers within magazine distributor processes to us taking on nice titles in an equitable way.
Frankie was once niche and it did well for us. Once they moved into supermarkets, it lost some interest for newsagents.
We want a point of difference in the magazines well sell and niche titles can help us with this. I am all for nice magazine publishers reaching out to newsagents direct.