WH Smith discounting magazines

I noticed a WH Smith store here in Australia last week discounting titles from several publishers if purchased as a bundle. I’ve not seen this before as discounting is usually only within the portfolio of a single publisher. This offer is not from a single publisher which makes me wonder if WH Smith is funding it.

I expect we will see more deals like this as WH Smith expands – and expand they will. I am told an announcement is imminent about further expansion in Australia through acquisition. One report is 20 stores while another is double that. Only time will tell how their expansion plays out as well as they approach to bundled pricing.