I heard a customer gasp in the magazine aisle yesterday. I asked if everything was okay. I don’t want to read about death!, she said. She pointed at the magazine in the photo. It’s a die – for making cards, I said. They shouldn’t use the word die, she said. I’m old, was her last comment.
The exchange left me smiling. What is a promotion to some is a depressing reminder to others I guess.
Every day in the newsagency we encounter situations like this, situations that show another way our businesses are different in terms of our shopper interaction.