Here’s how they pitch free water with a newspaper in the UK

Here is a photo of the floor display unit promoting the free bottle of water with The Telegraph at WH Smith outlets that I mentioned in my previous blog post. I have loaded a larger version so you can click on the image to see it in detail.

While I am not a fan of the stand – it looks ugly, outdated – I do like that the water and the newspaper are together and that there is space on the stand for a further up-sell (Mentos). I also like that there is a choice of water.