The world is in love with Pluto right now. Yes, pluto the planet. The photos from the NASA project are stunning and they has people not usually interested in space and planets talking about Pluto.
This is why you should have the latest issue of National Geographic somewhere it will be seen by most people in your business, by people who would not usually venture to the dark corner where most since related titles get hidden in most newsagencies.
We are leading with this on social media, leveraging the Pluto love to attract people to the newsagency who might otherwise not have shopped with us.