Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagents are toy lovers at heart

Mark Fletcher
July 30th, 2015 · 1 Comment

In my involvement¬†with newsXpress I have seen a new range of what could be described as boys toys released through the group recently with some excellent sales success. What’s most interesting to me is that most of the male newsXpress business owners have taken one of the boys toys home for a play. The stories have been hilarious. Better still, their playing with the toys has made them better sales people and this is driving good sales.

Playing in the shoes of our target customers is a business activity that will drive sales. 

4 likes

Category: Newsagency management

1 response so far ↓

  • 1 allan wickham // Jul 30, 2015 at 2:19 PM

    Your right Mark, I have 2 teenage sons and my wife reckons I’m the biggest kid of the 3 of us……lol

    4 likes

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