Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Resetting the magazines for the weekend

Mark Fletcher
July 31st, 2015 · No Comments

IMG_8815On a Friday we reset magazine facings to reflect the different shopper we have visiting from Friday afternoon through to Sunday afternoon. In our case they are more interested in fringe and special interest titles. Our changes reflect this, to create a magazine department different to the two Coles supermarkets in the centre.

Placing Daphne’s Diary and Vintage Made¬†at the front with the full cover on show are two examples of moves we make to position our magazine offer differently in the centre.

While the magazine distribution model continues to frustrate, we continue to try for tasty lemonade with how we manage magazines in-store.

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Category: magazines

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