I was reminded success in retail can come from better understanding your customers last week at a a breakfast buffet where they had a separate toaster for toasting gluten free bread. I asked someone using this about the need for a separate toaster and discovered even a crumb from bread with gluten can be harmful .
This conversation played on my mind over the next few days as I thought how we handled gluten related titles and other titles serving specific dietary needs. I have resolved to be more careful in placement of gluten related titles not only to make them easier to find but to also demonstrate the type of respect coeliacs tell me they will appreciate for the misunderstood condition.
This type of attention to detail can be beneficially differentiating for us.