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New Lotterywest retail fixtures welcomed by newsagents

IMG_9708I like the prototype of the new Lotterywest counter unit I saw on show at the Lotterywest Retailer Conference in Perth yesterday.

The unit features housing for state of the technology Lotterywest will be rolling out next year and fixtures for customer service and product merchandising.

The release of the prototype yesterday in Perth was a first-look opportunity for retailers. The next step is in-store trial of a prototype with feedback to inform fine tuning prior to staged roll out across the state.

The consultation being undertaken by the folks at Lotterywest is considerable – with retailers at the heart of this.

Technology plays a vital role from the digital screen to the ticket checker to the customer display to the terminal itself.

Note the scratch ticket unit. Lifting it from being flat allows the featuring of twenty tickets rather than the current sixteen.

Newsagents I spoke to were most positive about the new fixtures.

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